Every basketball player dreams of getting into the NBA – but for most this dream is not realized.

“When you stop playing, part of your identity as a basketball player disappears,” says Scotty Weaver, a College Hooper train, which has changed the creator of basketball content. “It’s always the feeling that I will never do it.”

While playing abroad or half of the semi-for is still a possibility, rarely comes with recognition that the NBA offers. With the next chapter, Weaver likes to change it.

The next chapter (TNC), co -founded with a colleague of basketball creator Vonte Friga, is the Basketball League Premier 1in1, which focuses on some of the most dynamic street Baballerers in the game. Players go to their heads at money prices in format reminiscent of a cage fight.

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Prologue

Weaver was on the street to join a happy world long before TNC and began working with Ballislife and was done with their team on the east coast, where he gave standout players Isaiah Hodge, aka Slim Reaper. They left Ballislife and began to produce their own content of a street ball with a group called Wild Hunt. Weaver would bring his team Wild Hunt to local parks and filmed five to five basketball videos.

“We had a lot of people who were characters,” Weaver said. “Slam Dunkers, guys who make creative dribbling, big spokesperson. All bushes their own personality and energy.”

Five to five helped to draw big crowds, but it was difficult for Weaver to pay the players involved.

“To help the team, we asked Elest if they wanted to run one of the people with people in the park,” he explains. “When this video comes out, we will publish it as another chapter – as it will generate as we pay you.

This model motivated players to speak garbage, playing splendidly and excel and transformed games into better content.

After each park, they began to introduce one of their players Moon in one -on -one, challenging the best and bravest of the crowd. After the unbeatable performances, Moon Finully met with Hist Match in the form of College Hooper Nasir Core, whose dominant performance made him standout in the community.

They felt they were on something, Weaver Bushht Core In, as another, was an individual player and laid the foundations for what Welld eventually became another chapter. Season One represented seven players, each of whom was compensated on how well their videos worked. In a single day they shot all seven episodes and published them within a few months.

“The season was great,” says Weaver. “Players started to see how much money they can make for it.”

What started as a way to earn some extra money has existently evolved into potential care for streetball creator.

“We just paid attention to what people wanted to watch,” Weaver says. “What we build is a basketball league-now is one-on-comers, two for two, three on a third or five to five. Right now we focus on those because they are more fun. But we never want to close.”

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“UFC” hoop

The TNC marketing strategy is directed by the spirit of Vince McMahon and Dana White, building the stars by focusing on unique personalities and sets of skills. The YouTube Devonte Friga phenom knows this process well when its personal channel has grown to more than a million followers.

“We are trying to build a UFC of one-one basketball,” says Friga.

He points to one of the standout players TNC, J Lew, whom the marketing team cleverly described as “The Internet’s Shift The Batest Hooper”.

“There are so many such players – each with small, unique parts of their game that defines who they are. Take, for example, NAS. Online is dominant.

Another chapter for the next chapter

Although most TNC players are streetballlers, the league experiment with the new June 6 format: One-on-One Settlement between NBA players Lanka Stephenson and Michael Beasley, with $ 100,000 in stake.

The match will serve as the final of the season 2, which represented 20 episodes of two professionals coaching contradictory units and anticipated expectations of their long -term. The event will be available through a paid view, a bold step for the league whose audience is accused of free content.

Yet Weaver will see the value of the confidants.

“I think it’s about taking your audience that if you ask them to spend three money, there was a clear sense of value – like Wow, I actually got something great in return – rather than just feel the same as I got for free.”

While some details are still finalized, Weaver estimates that the progressing forward, about 95% of the TNC content remains free, with about 5% for a paycheck.

While others – as Train NBA Star Tracy McGrady with their League of Obla – explored the basketball space 1in1, the next chapter carries its way from the ground up.

“Unlike the Tracy League, we don’t have to be something big,” says Friga. “What we build is difficult to do and I believe it has the potential to become a billion industry.”